10 articles on running healthcare Google Ads in Dubai.
How a Dubai healthcare Google Ads team actually thinks about campaigns, tracking and patient bookings. Written by the founder, not a content farm.
A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.
Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.
Click-to-WhatsApp is the dominant booking flow for healthcare in the UAE. Most agencies still count form fills only. Here is the fix.
When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.
Lead quality very rarely drops because of one big thing. It drops because of three small things stacking on the same week.
A patient who calls a clinic is 6 times more likely to book than a patient who fills a form. Here is how to get more of them.
The reason most clinic landing pages bounce at 70% is not the page. It is the gap between the ad hook and the first thing the patient sees.
A drop in bookings is a downstream symptom. The cause is almost always upstream of the campaign report.
A clinic owner told me his Google Ads were broken because the calls were not turning into appointments. The Google Ads were fine. The front desk script was not.
Bidding on broad awareness keywords before bottom-of-funnel works is the most common way Dubai clinics burn money on Google Ads.
If you run a clinic, home healthcare brand or salon in Dubai, talk to the team. We will tell you straight whether we can help, and how fast.
Talk to the team