First Healthcare Google Partner in the UAE

Hospital marketing for service-line growth.

Hospitals do not have one acquisition funnel. They have eight. We build per-service-line Google Ads campaigns that grow the departments hospital management actually wants to grow.

Talk to the team Read the playbook
What we do for hospitals

Service-line acquisition, not generic brand spend.

Hospital marketing and service-line Google Ads in Dubai

A hospital is a portfolio of service lines. Cardiology buys differently from maternity. Oncology buys differently from orthopaedics. We treat each as its own acquisition system, with its own targeting, tracking and reporting.

  • Per-service-line Google Ads campaigns (cardio, ortho, maternity, oncology, paediatrics, derm)
  • Insurance plan targeting and segmentation
  • Family decision-cycle nurture sequences (3 to 14 day)
  • Branded search defence to protect against insurance aggregators
  • CRM integration with offline conversion uploads per service line
  • Monthly reporting against patients booked per department, not generic leads
Field notes

Articles for hospitals

How we think about Google Ads for hospitals in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
TrackingWhatsApp

How to track WhatsApp conversations as conversions in Google Ads for Dubai clinics

Click-to-WhatsApp is the dominant booking flow for healthcare in the UAE. Most agencies still count form fills only. Here is the fix.

Youssef Hajri7 min read
DiagnosisSales

60 healthcare leads a week and zero patient bookings: what to do

When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.

Youssef Hajri6 min read
FAQ

Things hospitals ask first.

Do you work with hospitals or only clinics?
Both. For hospitals, the engagement model is different: multiple service lines, multiple stakeholders, longer onboarding. The work itself is the same disciplined Google Ads, just scaled.
How do you handle 8 service lines in one hospital?
Each service line gets its own campaign structure, its own landing pages and its own attribution. Reporting rolls up to a single hospital dashboard but optimisation happens per service line.
Can you protect our brand search from insurance aggregators?
Yes. Branded search defence (bidding on your own hospital name to prevent aggregators from intercepting the click) is included as standard for hospital accounts. It is one of the highest-ROI activities a hospital can fund.
Do you integrate with HIMS or CRM systems?
Yes. Offline conversion uploads from your CRM or HIMS back to Google Ads is the only way Smart Bidding learns from real booked patients. We build the integration as part of onboarding.
What is the typical hospital monthly spend you work with?
Hospital-scale accounts typically run AED 30,000 to 250,000 per month across all service lines combined. Below 30K the per-service-line structure is hard to justify.

Want us to run your Google Ads?

If you run a hospitals in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team