The work behind the reviews. Real accounts, real campaigns, real outcomes.
Home Healthcare
Lead quality became much easier to manage and follow up with.
A home healthcare brand in Business Bay was running Google Ads with a previous agency and getting around 40 leads a week with under 8% closing. We rebuilt the tracking around WhatsApp conversions, restructured Search around intent clusters, and changed the qualifier script. Within 6 weeks, lead count was the same range and closing rate had moved into the high teens.
Aesthetic Clinic
WhatsApp inquiries became more serious and treatment-focused.
An aesthetic clinic in JLT was getting curious WhatsApps that never converted. We added a treatment-level Search structure with intent-led ad copy and a price-honest landing page. The volume of WhatsApps dropped slightly. The quality moved sharply up. Booking rate per WhatsApp roughly doubled.
Hospital
Every lead source became easier to understand and measure.
A multi-service hospital had Google Ads, Meta and direct traffic colliding in the same CRM with no source labels. We set up per-channel UTM hygiene, offline conversion uploads back to Google Ads, and a weekly source attribution view. The clinical team can now see, by service, where each booked patient actually came from.
Premium Clinic
Campaigns were planned around patient demand and high-intent searches.
A premium clinic wanted to scale aggressively but kept running broad keywords that produced low-intent traffic. We rebuilt around tight intent clusters and matched each cluster to a dedicated landing page. Spend went up. CPL went down. New patient volume tripled across a quarter.
Hospital
Tracking, landing pages and campaigns finally worked together.
A hospital with five service lines and a generic homepage as the landing page. We built five vertical landing pages, one per service, and routed Search campaigns to them. Each service line now has its own attribution loop and its own optimisation cadence.
Home Healthcare
The campaign focused on people ready to book, not people just browsing.
A home healthcare brand had Performance Max running broad and pulling in browsing traffic that did not convert. We moved spend to tight Search around urgent intent (post-surgery, elderly fall, infant care) and let PMax handle remarketing only. Booked patients per AED of spend approximately doubled.
Beauty Salon
Cleaner inquiries for the right treatments.
A ladies salon was getting WhatsApp inquiries about every possible service across one generic landing page. We split the campaign by treatment, built a landing page per service, and routed WhatsApp messages with the treatment name pre-filled. The team can now triage and book without asking three questions just to figure out what the patient came for.
Home Healthcare
The message matched what patients were searching for.
A home healthcare brand was running ads that emphasised the brand. We rewrote ads and landing pages to match the patient query verbatim. Conversion rate moved up across every service line without changing budget or bid.
Home Healthcare
The campaigns became more focused and easier to convert.
A home healthcare brand for families had been buying broad and ranking on keywords like "house cleaning Dubai" by mistake. We aggressively negative-listed adjacent verticals and tightened intent. Lead pool got smaller. Quality was night and day better.
If you run a clinic, home healthcare brand or salon in Dubai, talk to the team.
Talk to the team