The challenge
Clinica Ramita offers 45 distinct treatments across face surgery, body surgery, non-surgical and facials. Inquiries were arriving but not converting because the WhatsApp threads opened on generic questions ("how much for hydrafacial?") and stalled before a consultation was booked. The clinic needed treatment-level intent and pre-qualified consults.
What we did
1. Treatment-level Google Ads, 1 campaign per treatment family
Split Google Ads into four campaigns matching the clinical categories: face surgery, body surgery, non-surgical and facials. Each campaign was deeply keyword-segmented (separate ad groups for hydrafacial, mesotherapy, prp, dermal fillers, ultherapy, etc.).
2. Per-treatment landing pages with proper schema
Built 45 treatment-specific landing pages, each with MedicalProcedure schema, treatment description, suitability, FAQs and a clear consultation booking action. SEO indexation expanded to all 45.
3. WhatsApp pre-fill with treatment context
Each landing page WhatsApp button pre-filled with the specific treatment name. The clinic team no longer had to ask "what treatment are you interested in" - the patient arrived already pointed at one.
4. Consultation-first close
Reframed the WhatsApp script from "let me give you a quote" to "let us book a 20-minute in-person consultation so we can recommend the right treatment plan." Consult bookings overtook quote requests by month 3.
Results
- 90+ qualified consultation bookings per month from Google Ads + organic
- Consult-to-treatment conversion rate around 38%
- Average CPL of ~AED 180 across all treatment families
- All 45 treatment pages indexed with MedicalProcedure + FAQ schema
- Organic traffic to treatment pages started compounding in month 4
They understood aesthetics, offers, and how patients think before booking. The WhatsApp inquiries became more serious and treatment-focused.
- Clinica Ramita
Want results like these?
Access One runs Google Ads for aesthetic clinic across Dubai. Talk to the team to see what we would do for yours.