First Healthcare Google Partner in the UAE

Google Ads for liposuction clinics in Dubai.

Liposuction is one of the most expensive clicks in UAE healthcare and one of the longest decision cycles. Both facts change how the account has to be built.

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What we do for aesthetic and surgical clinics

Two searchers, two completely different campaigns.

Liposuction Google Ads in Dubai

A liposuction enquiry is worth many times a filler enquiry, which is why every clinic in Dubai bids on it and why the click is expensive. The mistake is treating it like an injectable campaign. Someone researching liposuction takes weeks and compares four or five surgeons, so the account has to capture them early, stay in front of them, and convert on WhatsApp rather than expecting a same-day booking.

  • Separate campaigns for surgical intent and non-surgical body contouring, because the budgets and the patients are different
  • Surgeon-led ad copy, since credentials decide this category and price does not
  • Procedure-specific landing pages for HD lipo, BBL and tummy tuck rather than one body page
  • WhatsApp click conversions with the procedure named in the first message
  • Remarketing across the full comparison window, which runs weeks not days
  • DHA-compliant copy with no before and after imagery and no outcome guarantees
Field notes

Articles for aesthetic and surgical clinics

How we think about Google Ads for aesthetic and surgical clinics in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
DiagnosisSales

60 healthcare leads a week and zero patient bookings: what to do

When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.

Youssef Hajri6 min read
Landing PagesAd Copy

The hook to landing page rule for healthcare Google Ads

The reason most clinic landing pages bounce at 70% is not the page. It is the gap between the ad hook and the first thing the patient sees.

Youssef Hajri5 min read
FAQ

Things aesthetic and surgical clinics ask first.

What is a realistic cost per lead for liposuction in Dubai?
AED 150 to 400 per qualified enquiry is the normal band. It sits far above an injectables CPL and it should, because the procedure value is an order of magnitude higher. The number to watch is cost per consultation attended, not cost per click.
Why is my liposuction campaign getting enquiries but no bookings?
Almost always because the enquiry arrives before the patient is ready. Liposuction is a weeks-long decision. If the clinic treats a week-one enquiry like a same-day booking and stops following up, the patient books with whoever was still in the conversation at week three.
Can we advertise before and after photos?
Not for surgical procedures under DHA advertising rules, and Meta and Google both restrict body-image advertising separately. We build the campaign around the surgeon and the technique instead, which is what actually differentiates a clinic in this category.
Should liposuction and BBL share a campaign?
No. They attract different patients at different price points and the BBL searcher is usually younger and faster to decide. Sharing a campaign means smart bidding optimises toward whichever is cheaper and quietly starves the other.
What budget does a surgical body campaign need?
AED 10,000 to 30,000 per month. Below that the conversion volume is too low for smart bidding to learn, and a high-ticket category with thin data is where budgets get wasted.

Want us to run your Google Ads?

If you run a aesthetic and surgical clinics in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team