First Healthcare Google Partner in the UAE

Google Ads for laser hair removal in Dubai.

The most discount-driven category in the market. The campaigns that survive are the ones that stop selling the first session and start selling the course.

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What we do for aesthetic and beauty clinics

Selling the course, not the session.

Laser Hair Removal Google Ads in Dubai

Laser hair removal in Dubai has been trained into a discount war, with clinics undercutting each other on single sessions until nobody makes money. The account that works sells a package from the first click, filters out the deal-hunters who will never return, and measures on package value rather than lead count.

  • Package-led ad copy from the first impression, which filters single-session deal-hunters before the click
  • Area and gender-specific ad groups, since full-body and underarm are different buyers
  • Separate campaigns for ladies-only and mixed facilities, which matters materially in this market
  • WhatsApp conversion tracking with the treatment area named in the first message
  • Negative keyword discipline against cheap, offer and groupon-style queries
  • Revenue-per-lead reporting rather than lead count, because lead count flatters this category
Field notes

Articles for aesthetic and beauty clinics

How we think about Google Ads for aesthetic and beauty clinics in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
DiagnosisSales

60 healthcare leads a week and zero patient bookings: what to do

When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.

Youssef Hajri6 min read
Landing PagesAd Copy

The hook to landing page rule for healthcare Google Ads

The reason most clinic landing pages bounce at 70% is not the page. It is the gap between the ad hook and the first thing the patient sees.

Youssef Hajri5 min read
FAQ

Things aesthetic and beauty clinics ask first.

Should we run discount offers?
Sparingly, and never as the primary message. Discount-led campaigns in this category attract patients who churn to the next offer, and they train your existing patients to wait for a sale.
How do we stop attracting bargain hunters?
Negative keywords for cheap, offer, deal and discount, plus package pricing in the ad itself. Filtering before the click costs nothing; filtering after it costs the click.
Do ladies-only facilities need separate campaigns?
Yes, and it is a genuine advantage in this market that most accounts fail to use. It is a decisive factor for a large share of patients and deserves its own ad group and landing page.
What is a normal CPL?
AED 25 to 80 per enquiry. Low, which is exactly why lead count is the wrong metric here and package value is the right one.
What budget makes sense?
AED 4,000 to 12,000 per month. High volume and low click cost mean smaller budgets still generate usable data.

Want us to run your Google Ads?

If you run a aesthetic and beauty clinics in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team