First Healthcare Google Partner in the UAE

Google Ads for fertility clinics in Dubai.

The highest-value and most sensitive category in UAE healthcare. Get the tone wrong and the campaign does damage that no bid adjustment fixes.

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What we do for fertility clinics

Written for a patient who has already been let down.

IVF and Fertility Google Ads in Dubai

Fertility is the one category where aggressive marketing actively repels the patient. Most people searching IVF in Dubai have already tried elsewhere, often more than once, and they are researching quietly over months. Success-rate claims, urgency language and countdown offers all read as exploitative here, and several breach DHA rules besides.

  • Copy written with clinical restraint, no success-rate claims and no urgency devices
  • Separate campaigns for IVF, IUI, egg freezing and male factor, which are four different patients
  • Egg freezing targeted separately, since it is a planning decision rather than a treatment decision
  • Arabic campaigns, which carry high volume and far less competition in this category
  • Long-window remarketing handled with restraint, because heavy retargeting in fertility feels invasive
  • WhatsApp conversion with discretion messaging, since privacy is the primary concern
Field notes

Articles for fertility clinics

How we think about Google Ads for fertility clinics in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
TrackingWhatsApp

How to track WhatsApp conversations as conversions in Google Ads for Dubai clinics

Click-to-WhatsApp is the dominant booking flow for healthcare in the UAE. Most agencies still count form fills only. Here is the fix.

Youssef Hajri7 min read
CallsClinics

How clinics in Dubai can get more phone call bookings from Google Ads

A patient who calls a clinic is 6 times more likely to book than a patient who fills a form. Here is how to get more of them.

Youssef Hajri7 min read
FAQ

Things fertility clinics ask first.

Can we advertise IVF success rates?
No, and you would not want to. DHA rules restrict outcome claims, Google restricts them in healthcare, and patients who have already failed a cycle elsewhere respond badly to them. The consultation is the offer, not the statistic.
Should egg freezing be its own campaign?
Yes. It is a different decision entirely, taken by a younger woman who is planning rather than treating, and it responds to completely different copy. Mixed into an IVF campaign it gets buried.
How long is the fertility decision cycle?
Three to nine months is normal, sometimes longer. This is the category where a thirty-day attribution window is most misleading.
Is Arabic worth running?
Yes, and it is materially cheaper. It is also where the discretion and privacy messaging matters most.
What budget does a fertility clinic need?
AED 15,000 to 50,000 per month. Click costs are among the highest in healthcare anywhere, and case values justify it.

Want us to run your Google Ads?

If you run a fertility clinics in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team