First Healthcare Google Partner in the UAE

Google Ads for Invisalign providers in Dubai.

A branded search category, which changes everything. The patient already knows the product and is only choosing the provider.

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What we do for dental and orthodontic clinics

Winning a search where the brand is not yours.

Invisalign Google Ads in Dubai

Invisalign is unusual in healthcare: the patient searches a product name rather than a condition. That means the auction is crowded with every provider in the city bidding on the same branded term, and the differentiator is the provider tier, the scan experience and the payment terms. It also means direct-to-consumer aligner brands are bidding against you with a far lower price point.

  • Branded term bidding with provider-tier language, which is the only real differentiator on the search
  • Separate ad groups for clear aligners generically, since not everyone searches the brand name
  • Payment plan intent captured explicitly, as instalments drive this category in the UAE
  • Free scan offers replaced with booked-scan language, since the appointment is the conversion
  • Competitive separation from direct-to-consumer aligner brands in copy
  • Landing pages showing treatment duration honestly, the question every aligner patient asks first
Field notes

Articles for dental and orthodontic clinics

How we think about Google Ads for dental and orthodontic clinics in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
DiagnosisSales

60 healthcare leads a week and zero patient bookings: what to do

When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.

Youssef Hajri6 min read
CallsClinics

How clinics in Dubai can get more phone call bookings from Google Ads

A patient who calls a clinic is 6 times more likely to book than a patient who fills a form. Here is how to get more of them.

Youssef Hajri7 min read
FAQ

Things dental and orthodontic clinics ask first.

Can we bid on the Invisalign brand name?
As an authorised provider, generally yes, and you need to, because competing providers are. The ad copy has to make the provider distinction clear since the product is identical everywhere.
How do we compete with mail-order aligner brands?
On supervision. Direct-to-consumer aligners have no in-person orthodontist, no scan and no mid-treatment correction. That is the entire argument and it converts well with a patient who is already nervous.
Do payment plans matter in ad copy?
In this category more than almost any other. Monthly instalment language materially lifts click-through, because the sticker price is what stalls the decision.
What is a realistic CPL?
AED 80 to 200 per booked scan. The scan is the conversion, not the enquiry, because an enquiry that never comes in for a scan is worth nothing.
What budget makes sense?
AED 5,000 to 15,000 per month for a single-location practice.

Want us to run your Google Ads?

If you run a dental and orthodontic clinics in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team