First Healthcare Google Partner in the UAE

Google Ads for elderly care providers in Dubai.

A longer decision than home nursing and a more careful one. The family is choosing who to trust with a parent, often from another country.

Talk to the team Read the playbook
What we do for home care providers

Built for a decision made by committee, often from abroad.

Elderly Care Google Ads in Dubai

Elderly care enquiries in Dubai frequently come from adult children living overseas, arranging care for a parent here. That changes everything: the searcher may be in a different time zone, will not make a phone call, and is comparing providers without being able to visit. WhatsApp and clear, specific reassurance do the work a site visit normally would.

  • Condition-level ad groups for dementia, post-stroke, palliative, live-in and companionship
  • Overseas targeting for expatriate children arranging care for a parent in the UAE
  • WhatsApp as the primary conversion, since international enquirers will not call a UAE number
  • Carer vetting and licensing language, which is the objection behind every enquiry
  • Job seeker negative keywords, the same leak that affects home nursing
  • Separate live-in and hourly campaigns, which are very different price points and commitments
Field notes

Articles for home care providers

How we think about Google Ads for home care providers in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
DiagnosisSales

60 healthcare leads a week and zero patient bookings: what to do

When the lead count is fine but bookings are flat, the problem is almost always between the lead landing in the CRM and the call being made.

Youssef Hajri6 min read
CallsClinics

How clinics in Dubai can get more phone call bookings from Google Ads

A patient who calls a clinic is 6 times more likely to book than a patient who fills a form. Here is how to get more of them.

Youssef Hajri7 min read
FAQ

Things home care providers ask first.

Why target outside the UAE?
Because a meaningful share of elderly care decisions are made by adult children living abroad. They are high-intent, they book long engagements, and almost nobody bids for them.
Should dementia care be a separate campaign?
Yes. It is the most specific and highest-intent search in the category, the family is frightened, and generic elderly care copy does not reassure them. It deserves its own ad group and its own page.
Live-in versus hourly, one campaign or two?
Two. Live-in is a far larger commitment at a completely different price point, and mixing them lets smart bidding chase the cheaper hourly conversion.
What is a realistic CPL?
AED 70 to 200 per qualified family enquiry, against engagements that frequently run for many months.
What budget makes sense?
AED 4,000 to 12,000 per month.

Want us to run your Google Ads?

If you run a home care providers in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team