First Healthcare Google Partner in the UAE

Google Ads for dermatology clinics in Dubai.

Two businesses share one licence: insured medical dermatology and cash-pay cosmetic. Most accounts run them as one campaign and lose money on both.

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What we do for dermatology clinics

Medical and cosmetic, separated properly.

Dermatology Google Ads in Dubai

A patient searching acne treatment and a patient searching skin rejuvenation are in different businesses. One is likely insured, urgent and low margin. The other is cash-pay, considered and high margin. Running them together means the insured urgent searcher generates most of the conversions, smart bidding chases them, and the profitable cosmetic side is starved.

  • Medical and cosmetic dermatology as separate campaigns with separate budgets
  • Condition-level ad groups for acne, eczema, psoriasis, pigmentation and hair loss
  • Insurance-covered treatments flagged in ad copy, which lifts click-through sharply on the medical side
  • Seasonal adjustment for the UAE summer, when pigmentation and sun damage volume rises
  • Paediatric dermatology separated, since the searcher is a parent and the copy differs
  • Condition-specific landing pages rather than one skin services page
Field notes

Articles for dermatology clinics

How we think about Google Ads for dermatology clinics in Dubai. Written by the founder.

ConversionStrategy

Why your healthcare Google Ads results depend on what happens after the click

A clinic in JLT was paying 220 AED a click and closing 1 in 40 leads. The campaign was not the problem. The first 10 minutes after the click were.

Youssef Hajri6 min read
Landing PagesConversion

The 8-part healthcare landing page layout that turns Google Ads clicks into patient bookings

Most healthcare landing pages in Dubai are missing 3 of the 8 sections that convert. Here is the full layout, in order.

Youssef Hajri8 min read
TrackingWhatsApp

How to track WhatsApp conversations as conversions in Google Ads for Dubai clinics

Click-to-WhatsApp is the dominant booking flow for healthcare in the UAE. Most agencies still count form fills only. Here is the fix.

Youssef Hajri7 min read
CallsClinics

How clinics in Dubai can get more phone call bookings from Google Ads

A patient who calls a clinic is 6 times more likely to book than a patient who fills a form. Here is how to get more of them.

Youssef Hajri7 min read
FAQ

Things dermatology clinics ask first.

Why separate medical from cosmetic dermatology?
Because they monetise completely differently. Medical is insured, urgent and low margin; cosmetic is cash-pay and high margin. In one campaign the cheaper medical conversions dominate and the algorithm follows them.
Does insurance language help?
Considerably on the medical side. Naming the insurers accepted in ad copy lifts click-through and filters out patients who would have bounced at the price.
Is dermatology seasonal in the UAE?
Yes. Pigmentation and sun damage climb through summer, acne peaks with humidity, and the cosmetic side softens during the summer exodus and rebounds in September.
What is a realistic CPL?
AED 40 to 120 medical, AED 80 to 250 cosmetic. Two different numbers because they are two different businesses.
What budget makes sense?
AED 5,000 to 18,000 per month across both sides.

Want us to run your Google Ads?

If you run a dermatology clinics in Dubai, talk to the team. We will tell you straight whether we can help.

Talk to the team