About the role
Google captures people already searching. Meta creates the demand before they search, which for aesthetic clinics and salons is where most of the growth actually is. You will own paid social end to end: audience strategy, creative direction, testing and the CAPI setup that makes any of it measurable.
What you will actually do
- Build and scale Meta campaigns for aesthetic clinics, salons and home healthcare
- Direct creative: brief the designer and videographer, then kill what does not perform
- Run structured creative testing rather than swapping images and hoping
- Own the Conversions API setup with the tracking engineer
- Manage retargeting across the whole funnel without burning audiences out
- Work inside Meta health and beauty ad policy, which rejects far more than people expect
- Report on booked patients, not on reach or engagement
What we need from you
- 2+ years on Meta Ads Manager with accounts you personally owned
- You understand that creative is 80 percent of Meta performance and you act like it
- Real experience with Conversions API, not just the pixel
- You have had ads rejected under health policy and worked out how to get them live
- Comfortable briefing creatives and being direct when work is not good enough
Nice to have
- TikTok Ads or Snapchat Ads
- Aesthetic, beauty or healthcare vertical
- Arabic
- You can edit a Reel yourself when you need to move fast
How this application works
Upload your CV, then answer 7 questions written specifically for this role. They are not personality questions. They are the kind of problems you would be handling here in week one.
There is no time limit and you can take as long as you want. We would rather read four considered answers than twelve rushed ones. Applications without answers are not reviewed.