About the role
This is our own marketing, not a client account. You own positioning, content, the website, events, partnerships and the pipeline that comes from all of it. The honest situation is that we generate most business through referral and it is not a strategy, it is a habit.
What you will actually do
- Own the marketing plan and the number it is accountable to
- Run the content engine: articles, case studies, the playbook
- Own axcads.com as a conversion asset, working with the CRO specialist
- Build the case study library, which is our strongest and least used asset
- Run partnerships with clinic suppliers, PMS vendors and medical associations
- Report on pipeline sourced by marketing, not on impressions
What we need from you
- 4+ years B2B marketing with pipeline you can point to
- You write well and often, this is a hands-on role
- Comfortable being measured on qualified pipeline
- You have marketed a service business, not just a product
- Opinionated about positioning and able to defend it
Nice to have
- Agency or professional services marketing
- UAE or GCC market experience
- Arabic
- Event and partnership experience
How this application works
Upload your CV, then answer 6 questions written specifically for this role. They are not personality questions. They are the kind of problems you would be handling here in week one.
There is no time limit and you can take as long as you want. We would rather read four considered answers than twelve rushed ones. Applications without answers are not reviewed.