About the role

Google Ads sends the traffic. The landing page decides whether it turns into a patient. You will build treatment-level landing pages, run structured tests, and be able to say honestly whether a change worked rather than whether it looked better.

What you will actually do

Build fast, mobile-first landing pages for specific treatments
Design and run A/B tests with enough discipline that the result means something
Get pages loading properly on a mid-range Android on 4G, which is what most of our traffic actually uses
Write and test headlines, form copy and CTA wording
Work within Google Ads healthcare policy and DHA advertising rules
Report on test results including the ones that failed

What we need from you

HTML and CSS you write yourself, not only via a page builder
Real understanding of Core Web Vitals and how to fix a poor LCP
You have run tests where the result contradicted your expectation and you accepted it
Mobile-first as a genuine default rather than a responsive afterthought
Comfortable being measured on conversion rate rather than aesthetics

Nice to have

JavaScript
Figma
Arabic RTL layout experience
Healthcare or regulated-industry copy experience

How this application works

Upload your CV, then answer 7 questions written specifically for this role. They are not personality questions. They are the kind of problems you would be handling here in week one.

There is no time limit and you can take as long as you want. We would rather read four considered answers than twelve rushed ones. Applications without answers are not reviewed.

Application

Apply for Landing Page & CRO Specialist

1 Your details & CV

2 Questions

Full name

WhatsApp number

LinkedIn or portfolio (optional)

Your CV (PDF, DOC or DOCX, max 5MB)

Notice period

UAE work status

Answers written by AI will be automatically refused

We read every answer and we can tell. If your answers are AI generated your application is rejected on the spot and you will not be considered for any future role here. We would genuinely rather read a short, rough, honest answer in your own words than a polished one that is not yours.

No time limit. These are the real problems this role deals with. Answer them the way you would actually think about them. Bullet points are fine, typos are fine.

1 A dental implant landing page gets 2,400 visits a month and converts at 1.4 percent. The client wants you to redesign the whole page. What would you look at before agreeing, and what are the three changes you would test first? Explain why those three.

0 / 800

2 A page converts at 3.0 percent. You run a test and the variant converts at 3.4 percent over 900 visitors per variant. Roughly how many more conversions per variant did that represent in the test itself? Enter the number only.

3 Following on from that: would you call that test a win and roll it out? Explain your reasoning.

0 / 600

4 Most of our traffic is mobile, on mid-range Android devices, in the UAE. Name three specific things you would do at build time to make a landing page fast for that user, and one common practice you would deliberately avoid.

0 / 600

5 A client wants a full-screen autoplay video hero on their aesthetic clinic landing page because a competitor has one.

A. Build it. The client is paying. B. Refuse. Video heroes are always bad for conversion. C. Explain the likely LCP and data cost on mobile, propose a poster-image alternative, and offer to test both if they still want it. D. Build it but make the video very small so it does not affect speed.

6 Write a headline and subheadline for a landing page targeting people searching "dental implants Dubai price". Assume the clinic does not want to publish exact prices. Explain in one sentence why you wrote it that way.

0 / 400

7 You are designing a landing page for a premium aesthetic clinic. What colours and fonts would you use, with actual hex values and named typefaces, and why those? Then say what you would use for a budget dental chain instead and what changes.

0 / 700

I confirm these answers are my own work and were not generated by AI.

We reply to every application, including the ones we turn down.