About the role

You will run the accounts, not assist on them. Each specialist here owns a portfolio of 8 to 12 healthcare clients across clinics, home healthcare and salons. You build the structure, write the ads, set the bidding strategy, manage the budget and sit on the client call to explain what happened and why. There is no separate strategist handing you a brief.

What you will actually do

Build and restructure Search campaigns around treatment-level intent, not broad service keywords
Write ad copy that survives Google healthcare policy and DHA advertising regulations
Manage daily and monthly pacing across a portfolio, and flag when a budget is wrong for the goal
Read the search terms report properly and maintain negative lists that actually matter
Set and defend a bidding strategy, including when to override Smart Bidding
Present weekly performance to clients in plain language
Work with the tracking engineer when the data looks wrong, rather than assuming it is right

What we need from you

3+ years running Google Ads accounts you personally owned
Fluency in Search. Performance Max experience is useful, PMax-only experience is not enough
Comfortable defending a decision to a client who disagrees with it
You read search terms reports weekly out of habit, not because a checklist told you
Written English strong enough to write ad copy and client emails without editing

Nice to have

Healthcare, dental, aesthetic or medical vertical experience
Arabic
Google Ads scripts or Apps Script
Experience with offline conversion imports

How this application works

Upload your CV, then answer 7 questions written specifically for this role. They are not personality questions. They are the kind of problems you would be handling here in week one.

There is no time limit and you can take as long as you want. We would rather read four considered answers than twelve rushed ones. Applications without answers are not reviewed.

Application

Apply for Google Ads Specialist (Healthcare)

1 Your details & CV

2 Questions

Full name

WhatsApp number

LinkedIn or portfolio (optional)

Your CV (PDF, DOC or DOCX, max 5MB)

Notice period

UAE work status

Answers written by AI will be automatically refused

We read every answer and we can tell. If your answers are AI generated your application is rejected on the spot and you will not be considered for any future role here. We would genuinely rather read a short, rough, honest answer in your own words than a polished one that is not yours.

No time limit. These are the real problems this role deals with. Answer them the way you would actually think about them. Bullet points are fine, typos are fine.

1 A clinic account you manage has been stable for four months at roughly AED 220 cost per booked patient. On Monday you open it and cost per booked patient has gone to AED 610 over the weekend. Spend is unchanged. Walk us through the first four things you check, in order, and say what each one would rule in or out.

0 / 900

2 A home healthcare client sends 900 leads a month into their CRM but only 140 of them are recorded as conversions in Google Ads. The client thinks Google Ads is underperforming. Before you agree or disagree, what would you want to see, and what are the three most likely explanations?

0 / 700

3 A campaign spent AED 40,000 last month and produced 320 leads. 25 percent of those leads booked an appointment. The average first treatment value is AED 1,900. What is the return on ad spend, to one decimal place? Enter the number only.

4 Name one meaningful change Google has made to Ads in roughly the last 18 months that changed how you actually work. Explain what you did differently because of it. Do not describe a feature you have only read about.

0 / 600

5 A client insists on running a single campaign targeting "clinic Dubai", "best clinic Dubai" and "clinic near me" on broad match with Maximise Conversions, on AED 300 a day. What is your position?

A. Run it as asked. The client knows their business best. B. Run it, but add negatives and monitor closely for the first month. C. Refuse and explain the structural problem, then propose an alternative with reasoning. D. Run it as a test for two weeks with a clear success metric agreed upfront, and present the data either way.

6 Write the email you would send to a clinic owner explaining that their cost per lead rose 40 percent this month, when the reason is that a competitor entered the auction and you had already flagged the risk. Keep it under 150 words.

0 / 500

7 What is the current trend in how businesses are being found online that most agencies have not adjusted to yet? Be specific and say what you would do about it.

0 / 600

I confirm these answers are my own work and were not generated by AI.

We reply to every application, including the ones we turn down.