About the role

Almost every account we inherit has broken tracking. Fixing it is usually worth more than any bid adjustment we could make. This role owns measurement across the whole portfolio: what fires, what it means, whether it matches reality, and how it gets back into Google Ads so Smart Bidding learns from bookings rather than button clicks.

What you will actually do

Audit and rebuild GTM containers on inherited accounts
Implement GA4 properly, including event parameters that survive reporting
Build offline conversion pipelines from CRMs back into Google Ads
Solve WhatsApp attribution, which is the single hardest measurement problem in this market
Set up server-side tagging where it is genuinely justified
Write the documentation so account managers understand what each conversion action means
Investigate when reported numbers and CRM numbers diverge

What we need from you

Deep GTM: triggers, variables, dataLayer, debug mode, custom HTML tags
GA4 to a real standard, not just enabling enhanced measurement
JavaScript sufficient to write and debug your own tags
You have built at least one working offline conversion import
You can explain a technical problem to a non-technical account manager

Nice to have

Server-side GTM
Google Ads API or Conversions API
PHP, Python or Node for middleware
HubSpot, Zoho, Salesforce or GoHighLevel integration experience

How this application works

Upload your CV, then answer 7 questions written specifically for this role. They are not personality questions. They are the kind of problems you would be handling here in week one.

There is no time limit and you can take as long as you want. We would rather read four considered answers than twelve rushed ones. Applications without answers are not reviewed.

Application

Apply for Conversion Tracking Engineer

1 Your details & CV

2 Questions

Full name

WhatsApp number

LinkedIn or portfolio (optional)

Your CV (PDF, DOC or DOCX, max 5MB)

Notice period

UAE work status

Answers written by AI will be automatically refused

We read every answer and we can tell. If your answers are AI generated your application is rejected on the spot and you will not be considered for any future role here. We would genuinely rather read a short, rough, honest answer in your own words than a polished one that is not yours.

No time limit. These are the real problems this role deals with. Answer them the way you would actually think about them. Bullet points are fine, typos are fine.

1 A clinic landing page has a WhatsApp button. Clicking it opens WhatsApp and the conversation happens entirely outside the browser. Roughly 30 percent of those conversations become booked patients. Design a measurement approach that lets Google Ads Smart Bidding optimise toward booked patients rather than button clicks. Be specific about what you would implement.

0 / 900

2 Google Ads reports 480 conversions last month. GA4 reports 610 for what should be the same action. The CRM shows 390 genuine enquiries. Explain the most likely reasons for all three numbers being different, and say which one you would trust as the source of truth and why.

0 / 700

3 A landing page loads a form inside an iframe from a third-party booking system. You need to fire a conversion on successful submission. What is your first approach?

A. Fire the tag on iframe click, it is close enough. B. Use postMessage from the iframe to the parent page, if you control or can request changes to the embedded system. C. Set a timer and fire after 30 seconds on the page. D. Tell the client it cannot be tracked.

4 Explain the difference between a GCLID and a WBRAID or GBRAID, when each appears, and what practical problem this creates for offline conversion imports.

0 / 600

5 Consent Mode v2 became mandatory for EEA traffic. We are a UAE business with mostly UAE traffic. Argue either that we should implement it anyway, or that we should not. Take a position and justify it.

0 / 500

6 Write the message you would send in Slack to an account manager whose client is asking why last week's conversion numbers changed retroactively. Assume the cause is conversion lag and the account manager is not technical. Under 120 words.

0 / 500

7 Cookies, iOS restrictions and consent rules keep tightening. Describe the measurement stack you would build today for a healthcare client if you were starting from nothing and expected things to get stricter. Name the actual components.

0 / 700

I confirm these answers are my own work and were not generated by AI.

We reply to every application, including the ones we turn down.